Modern Hieroglyphics

Or should that be beeroglyphics?

Maybe this is the wrong place for this, but I'm stumped. Lionshead beer, a cheap but eminently drinkable Pennsylvania pilsner, has puzzles under the bottle cap. Maybe I'm just dense, but I can't solve this one:



I'm hoping that some of our vast and learned readership can help restore this bit of lost knowledge, exercising some of the skills they've acquired in the pursuit of Altertumswissenschaft.

UPDATE: I think the good professor solved the problem (see comment below): Count to 10.

And while I'm grateful, I feel a little like Ralphie in A Christmas Story, whose high hopes were dashed by the crass commercialism of the secret message he'd deciphered with the aid of his long-awaited and hard won Little Orphan Annie decoder ring: "Drink more Ovaltine."

Here the commercialism has been replaced by banality.

No, this will not do. We shall adopt the lectio difficilior, viz. bull ain't whistlin', evidently a colloquialism whose precise meaning is unrecoverable.

That's more like it.